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Blog #2: Impacts of Social Media

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According to Voorveld, social media are broadly defined as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user-generated content. Moreover, the textbook “Communication Technology,” stated that there are three criteria that a website must meet to be considered a social networking site. It must allow users to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, (3) view and traverse their list of connections and those made by others within the system. Social media is the integration of technology and social interaction.  The most popular social media platforms in 2019 include Facebook, Instagram, Twitter and Snapchat. These platforms have allowed us to share ideas, thoughts, and information through the building of virtual networks and communities. Social media has

The Transformation of Instagram

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In October of 2010, Instagram was launched as a photo-sharing app that helped users engage with others through the sharing of pictures. In 2019, Instagram has become the most popular and powerful social media platforms not only for networking but also for businesses. When Instagram was acquired by Facebook in 2012, it only had 30 million users. According to Pepe from Jumper Media [1], Instagram now has 1 billion active accounts. How is Instagram able to become so successful? It can be argued that it is post-Facebook acquisition that Instagram evolved into a Hybrid business model of Product/Platform. Additionally, Instagram kept differentiating its product with the creation of additional features. Examples provided from the article “Instagram-The Unstoppable Value-Creation Machine” [2] include Instagram Video and Direct Messaging in 2013, Instagram Stories and Business in 2016, IG TV in 2018 and the latest Swipe-Up and Shopping on Instagram features in 2019. The